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Camera verification (including personalized document matching) is becoming common throughout the print, mail, & packaging industries. Older used mailing equipment is being updated more and more with new camera verification attachments and software. The following article will lead us through the topic Proving accuracy with Postcard Mailers production.
Most new direct mail equipment either already can match mail, or it has straightforward procedures to upgrade the unit. The move towards electronic verification comes from two primary trends within the market: An increased regulatory climate. More government regulations require companies to account for all documents or mailing pieces that run through their equipment.
Form Mail is compatible with almost every first PCL based inkjet printer in the mailing industry. This includes Secap, Rena, Pitney Bowes, Neopost, Hasler, and even older printers like Bryce and Astro. The appropriate driver automatically loads a template that shows the position of the cartridges in that specific printer. FlexMail also supports some of the higher-end cartridge printers, such as XiJet, Domino L-Series, Walco, and more.
Adding camera verification to mailing equipment used to be an expensive endeavor, but improved technology and "off the shelf software" has substantially reduced the cost to upgrade equipment and use camera verification systems for mail matching, inserter read-write, and OCR (Optical Character Recognition). It's now easier (and less expensive) than ever to generate reports to prove the accuracy of the work running through your mailing equipment and binding machines.
The most traditional method of verification is ensuring that all customer statements have successfully exited an envelope inserter. This is a simple matter of reading a sequential number or decoding a personalized Intelligent Mail Barcode or IMB through a window envelope, and "checking off" each document that leaves the machine. If a document is removed or if there is a "double-feed, " the report will show the missing document before the mailing is complete.
Other traditional examples include ensuring that two variable documents match each other within an envelope, matching a personalized text to the pre-printed address on the outside of a container, or matching credit cards or gift cards to personalized carriers. But camera verification systems can now do so much more. Checking to make sure there are no blank documents. This can happen during the printing process, but a camera can detect a blank sheet on folding equipment or other bindery equipment.
Checking for correct orientation On a Printed Page. If an operator merges two stacks of printed material, what if they place a handful of pages upside-down or backward? A camera system can detect this and stop a folder or some other piece of finishing equipment. Read-Write & Track. If you have a personalized document, page, or signature, and it has to match an outer record that is also customized, it's much easier to print the outside material "on the fly" as opposed to pre-printing and matching.
These are only the tip of the iceberg. Camera verification has become a powerful tool, capable of many verification & reporting tasks. From logging files to sequencing to file auditing, the ability is readily available. What's more, the price for such camera verification equipment has come down substantially in the past years. To start verifying your jobs with camera systems, contact your mailing equipment vendor and find out what's available for your specific budget.
Most new direct mail equipment either already can match mail, or it has straightforward procedures to upgrade the unit. The move towards electronic verification comes from two primary trends within the market: An increased regulatory climate. More government regulations require companies to account for all documents or mailing pieces that run through their equipment.
Form Mail is compatible with almost every first PCL based inkjet printer in the mailing industry. This includes Secap, Rena, Pitney Bowes, Neopost, Hasler, and even older printers like Bryce and Astro. The appropriate driver automatically loads a template that shows the position of the cartridges in that specific printer. FlexMail also supports some of the higher-end cartridge printers, such as XiJet, Domino L-Series, Walco, and more.
Adding camera verification to mailing equipment used to be an expensive endeavor, but improved technology and "off the shelf software" has substantially reduced the cost to upgrade equipment and use camera verification systems for mail matching, inserter read-write, and OCR (Optical Character Recognition). It's now easier (and less expensive) than ever to generate reports to prove the accuracy of the work running through your mailing equipment and binding machines.
The most traditional method of verification is ensuring that all customer statements have successfully exited an envelope inserter. This is a simple matter of reading a sequential number or decoding a personalized Intelligent Mail Barcode or IMB through a window envelope, and "checking off" each document that leaves the machine. If a document is removed or if there is a "double-feed, " the report will show the missing document before the mailing is complete.
Other traditional examples include ensuring that two variable documents match each other within an envelope, matching a personalized text to the pre-printed address on the outside of a container, or matching credit cards or gift cards to personalized carriers. But camera verification systems can now do so much more. Checking to make sure there are no blank documents. This can happen during the printing process, but a camera can detect a blank sheet on folding equipment or other bindery equipment.
Checking for correct orientation On a Printed Page. If an operator merges two stacks of printed material, what if they place a handful of pages upside-down or backward? A camera system can detect this and stop a folder or some other piece of finishing equipment. Read-Write & Track. If you have a personalized document, page, or signature, and it has to match an outer record that is also customized, it's much easier to print the outside material "on the fly" as opposed to pre-printing and matching.
These are only the tip of the iceberg. Camera verification has become a powerful tool, capable of many verification & reporting tasks. From logging files to sequencing to file auditing, the ability is readily available. What's more, the price for such camera verification equipment has come down substantially in the past years. To start verifying your jobs with camera systems, contact your mailing equipment vendor and find out what's available for your specific budget.
About the Author:
Postcard mailers and printing specialists can easily be found on the Web. Use this online directory to find out more on http://www.postcardprintnship.com.
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